DUBAI, UAE – Nissan showcased exciting prototypes and production cars at this year's Dubai International Motor Show, giving customers a glimpse of its newest and future innovations. Nissan's stand highlighted Nissan Intelligent Mobility, the company's approach to changing how cars are powered, driven and integrated into society. The next generation all-electric Nissan LEAF was unveiled for the first time in the Middle East.
The Dubai International Motor Show is a high profile show visited by the key members of the ruling family. This year, Nissan had the pleasure to receive the visit of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Mohammed bin Rashid Al Maktoum Foundation. His Highness showed a very high interest for the EVs displayed as well as the legendary Nissan Patrol Safari, which is deeply entrenched in the United Arab Emirates society and culture.
إليكم نظرة خاطفة عن ما قدّمته نيسان لمستقبل #التنقل_الذكي في #معرض_دبي_الدولي_للسيارات مع #نيسان_ليف و #بليدجلايدر. pic.twitter.com/SiodUrY3bk
— Nissan Middle East (@NissanME) November 16, 2017
Video hosted on Twitter may not play in Internet Explorer (IE). If the video above does not play and you are using IE, try a different browser.
Nissan allowed visitors on its stand to discover how Nissan Intelligent Mobility will make driving safer, smarter and more enjoyable, as well as tackle some of the world's big challenges like climate change, traffic congestion and road fatalities.
At the core of the Nissan stand, was the Nissan LEAF, the icon of Nissan Intelligent Mobility combining electrification, advanced safety technologies and connectivity into one car that is simply amazing. The Nissan LEAF was branded with the Expo 2020 logo following the appointment of Nissan as the Official Automotive Partner for Expo 2020 Dubai. Electric vehicles including the all-new Nissan LEAF will be part of the Expo 2020 fleet.
Embed this cinemagraph on your website
Also making its regional debut at the show was the Nissan BladeGlider, a working prototype high performance electric vehicle with a revolutionary sports car design. A couple of days prior to the motor show, Nissan BladeGlider starred in a video shot in the streets of Dubai to give a glance of how EXPO2020 and Nissan will partner to shape the future of mobility.
Also launched at the Dubai International Motor Show was the all-new Nissan Maxima Midnight Edition 2018. The Midnight Edition includes all the key features of the popular Maxima SR grade, as well as a sport-tuned suspension, a front chassis performance damper, black sport spoiler and black rear diffuser. Additional features also include premium Ascot leather appointed seats with diamond quilted Alcantara® inserts, climate controlled front seats, LED low beam headlights and a 19-inch gloss black aluminum alloy wheels.
The Nissan stand displayed the full range including latest models of the Nissan Patrol, Patrol NISMO, Pathfinder, X-Trail, Kicks, Micra and Altima, GT-R NISMO, GT-R, Patrol Super Safari three-door and five-door editions, Navara and Sentra. A special tuned version of the 370Z and GT-R NISMO were also on display – as well as two customized Nissan Patrol Safaris boasting carbon fiber hoods and twin turbo engines churning out 1,600 and 2,000 brake horsepower.
To fully illustrate Nissan's Innovation that Excites, the company brought to life its global partnership with UEFA at the Motor Show with an interactive outdoor activation that combined a cool driving experience with football. The Nissan Controller enabled the car to interface with PlayStation and soccer, offering soccer fans and car fanatics to come together and participate in the UEFA Champions League.
كأس #دوري_أبطال_أوروبا! ✔️
— Nissan Middle East (@NissanME) November 19, 2017
👤 لاعب كرة قدم محترف! ✔️
🕹 عصى تحكم فريدة من نوعها! ✔️
🚗 حضور لا ينسى!#نيسان #معرض_دبي_الدولي_للسيارات pic.twitter.com/eXYPe07xLu
Video hosted on Twitter may not play in Internet Explorer (IE). If the video above does not play and you are using IE, try a different browser.
GT-R crowned "Best Car Ever" at Dubai International Motor Show
Car enthusiasts in the Middle East crowned the Nissan GT-R "Best Car Ever" at this year's Dubai International Motor Show. During an open talk session called "Ignition Live Talks," the GT-R competed against 30 different models from various brands – all iconic and well-known. The Porsche 911 and classic Ford Mustang landed second and third place respectively in the votes, bringing Nissan additional confidence in the technology and craftsmanship to the customers in the Middle East. This is one additional award for the GT-R, which has won numerous awards around the world. But more importantly, this award is proof that the Nissan brand is strong and powerful in the Middle East.
The Nissan GT-R wins the ‘Best Car Ever’ award at the #DubaiMotorShow! 😈
— Nissan Middle East (@NissanME) November 23, 2017
Congrats beast! #OMGTR #NissanME pic.twitter.com/ZHJdI0fA8s
Automotive journalist Shahzad Sheikh explained how the audience was excited by the GT-R: "In the end we whittled down a list of well over 30 iconic and legendary cars to just three: the Porsche 911, the classic Ford Mustang and the current Nissan GT-R. With the Porsche taking third place as a huge crowd gathered to see who would win, it was down to just the Ford and Nissan. It was extremely close in the end, but based on the audience response, the GT-R was definitely the No. 1 choice."
The MY17 Nissan GT-R at the Dubai International Motor Show embodied the latest design language. The exterior has a chrome matte finish "V-motion" grille, a new hood and a wind-cutting shape with the side sills pushed out to improved air flow. In terms of performance, the GT-R's award-winning 3.8-liter, 24-valve twin-turbocharged V6 engine delivers 565 HP (EUR 570 PS) at 6800 rpm and 467 lb-ft of torque. Each unit is handcrafted by its own TAKUMI technician.
Contact
Yolande Pineda
Director, NMEF Corporate communications
yolande@nissan-me.ae
For more information about Nissan Motor Co., Ltd.’s products, services and our commitment to sustainable mobility, visit Nissan-Global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube.