YOKOHAMA (April 19, 2011) - Nissan Motor Co., Ltd. today premiered an all-new hatchback model at the 14th Shanghai International Automobile Industry Exhibition. This new model will be the new generation Tiida in China.
Tiida
The Tiida hatchback, introduced in China in 2005 from Dongfeng Nissan, is a pioneer in the compact hatchback market in China, selling 85,000 units in 2010. Sold globally in 165 countries, the Tiida is the best-selling model in the current Nissan product lineup.
The all-new Tiida is targeted toward young families who value quality life. With appeal points such as 'premium and agile styling', 'class leading comfort' and 'PURE DRIVE revolutionary powertrain', the new model will continue to be a leading model in the compact hatchback market in China. Nissan will also be the first Japanese automaker to introduce a turbo-charged engine in the Chinese market, with the introduction of the new Tiida's turbo series.
Based on a keyword 'Fluid & Brisk', the new Tiida delivers a new, premium feeling with a smooth, streamlined bodyside, well-balanced proportions and advanced-design exterior parts, such as grilles and lamps with refined details. To further enhance its spacious interior, which has been well received in the previous generation Tiida hatchback, the wheelbase length has been increased by 100mm to ensure best-in-class rear knee room. With increased length and breadth of the front window and optimally-shaped side mirrors for ease of use, visibility is significantly improved contributing to stress-free driving.
Interior design is developed using another keyword - 'Calm & Refined'. With a comfortable interior to embrace the driver and passengers, an elegant and precisely-crafted meter, a floating center cluster, and wide, super-soft armrests, the car provides premium space offering comfortable feeling in driving.
Driving comfort is also realized by soft, comfortable seats with low vibration which brings about less fatigue during driving.
Installed is a reliable, easy-to-handle, fuel-efficient Nissan HR16DE engine which has been employed in a number of Nissan vehicles. In addition, a range of PURE DRIVE low-emission technologies has also been added, such as latest dual injectors that provides far greater combustion efficiency by finely splashing fuel and Xtronic CVT with an auxiliary transmission. Select models of the all-new Tiida fully meet the stringent third phase fuel-efficiency requirements in China (draft data issued in Nov. 2009).
This new model, to be produced in the Dongfeng Nissan Huadu Plant in Guangzhou, will be released in late May 2011. Followed by its introduction in China, it will be launched in approximately 130 countries around the world by 2014.
Other highlights at the Nissan booth include:
Nissan Qashqai
Revamped in January 2011, Qashqai modified part of its exterior and interior, including the front grille and instrument cluster, making it more fashionable and urbane. Its convenience is significantly improved with the CARWINGS navigation system, panoramic sunroof and Around View Monitor. The first generation model introduced in China in 2008 created a new category - the Crossover segment - in the Chinese market. Its safety is also highly valued, as Qashqai was awarded a five-star rating by the C-NCAP crash safety test conducted by the China Automobile Technology and Research Center (CATARC) in 2009. The global sales of Qashqai surpassed one million units on January 31, 2011. The price ranges from RMB 139,800 to RMB 218,800 (1.8 million yen to 2.83 million yen).
Nissan LEAF
Highly acclaimed all over the world as the new mobility for a sustainable, zero-emission society, the 100 percent electric, zero-emission Nissan LEAF has been launched in Japan, the United States and select European markets.
In China, Nissan is in discussions with local partners, including Wuhan City and Guangzhou City, regarding the launch of a zero-emission mobility pilot program.
Also on display at the Nissan booth will be concept models, including the concept EV Townpod and Compact Sports Concept, and a wide range from Nissan's lineup, including the Nissan GT-R and the March compact car.
Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan)
Dongfeng Nissan is an affiliated company of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group. Dongfeng Nissan includes research & development operations, manufacturing and distribution of passenger vehicles.
Nissan Business in China
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Nissan provided customers with more than 4 million vehicles globally in 2010 and China is the largest single market for Nissan, representing nearly a quarter of its total global sales.
Nissan started its full-scale operation in the Chinese market in 1993 when Dongfeng Motor Co., Ltd. was established. Nissan also launched its luxury brand, Infiniti, in China in 2007. Nissan's sales volume, including both passenger and light commercial vehicles, has risen dramatically from 94,000 units in 2003 to more than 1,000,000 units in 2010. For 2011, Nissan is targeting 1.15 million sales in China.
Note: Amounts in Japanese yen are translated for the convenience of the reader at the foreign exchange rate of RMB 1 per 12.9 Japanese Yen.
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