YOKOHAMA, Japan (June 12, 2014) - Nissan Motor Co., Ltd. will help provide counseling support to the Brazilian community in Japan as part of its corporate citizenship activities. Under a program led by the Consulate-General of Brazil in Tokyo, Nissan's contribution will be used to employ a Portuguese-speaking counselor for community outreach programs.
As part its global growth plans, Nissan aims to grow its business in Brazil and opened a new plant in Resende, Rio de Janeiro, this April. Brazilians residing in Japan have been an important contributor to the development of the country's automotive industry. With such ties between the company and Brazilians, this counseling support will contribute to the well-being of the Brazilian community in Japan. It also exemplifies Nissan's commitment under its Blue Citizenship* CSR platform to make a positive impact on society and give something back to the community in every market we serve.
The counseling program is being led and implemented by the Consulate-General of Brazil in Tokyo and Fundação Associação Nippo Brasileira de Economia e Cultura (ANBEC) to contribute to the development of the Brazilian community. Nissan will provide funds until March 31, 2015. The Consulate-General of Brazil in Tokyo, Fundação Associação Nippo Brasileira de Economia e Cultura (ANBEC) and Nissan Motor Co., Ltd. today held a signing ceremony to formalize the agreement. If all parties agree the initiative may be extended for another two years.
In addition to assisting with counseling support, Nissan will invite 160 students of a Brazilian school in Japan to tour its Oppama Plant. They will also take part in the Nissan Waku-Waku Eco School, one of Nissan's philanthropy activities where students can learn about the company's approach to global environmental issues and its green technology.
Nissan values diversity, which is considered as a key competitive advantage for its business. By supporting the Brazilian community in Japan Nissan hopes to contribute to the development of a sustainable society.
Focusing on programs and activities that emphasize education, the environment and humanitarian efforts, Nissan has been engaging in various efforts and will continue its corporate citizenship activities in the spirit of Blue Citizenship.
Steering bodies for counseling activities:
Consulate-General of Brazil in Tokyo: http://www.consbrasil.org/
Fundação Associação Nippo Brasileira de Economia e Cultura (ANBEC): http://www.anbec.or.jp/
A Japanese NPO, founded in 1949, for the promotion of cultural and economic exchange between Brazilian and Japanese societies. The foundation supports Brazilian children in Japan in the fields of education and vocational guidance.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
Blue Citizenship:
Blue Citizenship is the commitment of Nissan Motor Co., Ltd. to realize our vision of Enriching People's Lives. We commit to our customers, shareholders, employees and the communities where we do business to deliver engaging, valuable and sustainable mobility for all. Through our business activities, we aim to create economic value and to actively contribute towards the development of a sustainable society.
Related links
CSR website
http://www.nissan-global.com/EN/COMPANY/CSR/
Corporate Citizenship Activities website
http://www.nissan-global.com/EN/CITIZENSHIP/
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