BEIJING (October 26, 2015) Nissan today announced the start of sales in China for the Lannia sedan through Dongfeng Nissan Passenger Vehicle Company (DFL-PV).
Nissan CEO Carlos Ghosn described Lannia as "unlike any previous Nissan car" when it was unveiled at Auto Shanghai 2015 in April. Lannia is the collaborative result of Nissan's global and local experts. The bold, mid-size sedan answers the wants of young, energetic Chinese trendsetters for a refreshing automotive experience – Lannia delivers with its forward-looking and sporty design, and pioneering technologies. Lannia is offered at a starting price of RMB 105,900 (USD 16,944).*
By the Chinese, for the Chinese
Evolved from the Friend-ME concept and Lannia Concept premiered in China at Auto Shanghai 2013 and Auto China 2014, respectively, Nissan has taken the time and enlisted the local expertise necessary to understand the "post-80s and post-90s" generation who are becoming the most influential demographic group in China. In fact, Lannia's original design was initiated by young team members at Nissan Design China. Throughout Lannia's development process, this China-based team was in the driver's seat.
While Lannia embraces a local vision, it also reflects Nissan's latest global design language with several distinctive signatures, including the V-motion grille, boomerang-shaped LED headlamps, Kick-up C-pillar and floating roof. As well, Lannia's muscular and unconventional look speaks to young Chinese who want to stand out from the crowd and be recognized as unique.
The interior of Lannia matches its dynamic exterior with a modern, driver-centric cockpit, an instrument panel that builds on the Gliding Wing concept, and high-quality sporty materials used in seating and trim which appeal to the sense of personality and fashion of the young generations.
"Lannia was created for the rising Chinese generations who want to set themselves apart as both edgy and sophisticated, and this very first China-centric model is a tangible expression of Nissan's commitment to the market," said Jun Seki, President of Dongfeng Motor Co., Ltd. (DFL), Nissan's joint venture in China. "It also symbolizes Nissan's focus on localizing business in China for China."
Integrated mobility for young generation
Lannia was developed from the idea that "everything stems from the young." Thus, the new sport sedan is crafted to unleash the aspiration of young Chinese to be cool and different.
Lannia's in-car connectivity offers a complete infotainment system, including Nissan DA (Display Audio) connectivity, advanced audio system and additional USB interfaces for the back row to address the needs of those who rely on technology to stay connected at all times.
Behind the wheel, the driver has a full array of the latest in Nissan automotive technology and innovation, including high-performance suspension, new EPS (Electric Power Steering) and VDC (Vehicle Dynamics Control), engineered for precise handling and sharp cut-in.
With the heritage of Nissan performance excellence under its hood, Lannia boasts an upgraded 1.6-liter engine with Xtronic Transmission which delivers both on power and fuel efficiency.
"Tailored for young Chinese, Lannia seamlessly integrates the latest technologies inspired by Nissan's spirit of 'Innovation that Excites,'" said Susumu Uchikoshi, Managing Director of DFL-PV. "The young generation is becoming the backbone in the auto market in China, and Nissan believes Lannia will resonate with these trendsetters."
*Converted based on RMB 1 is approximately USD 0.16
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About Nissan Motor Co., Ltd.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold nearly 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle and the best-selling EV in history.
About Nissan in China
Nissan came to China in 1973, and the brand has been developing rapidly in China since the 1990s. As the wholly owned subsidiary of Nissan Motor Co., Ltd. based in Beijing, Nissan (China) Investment Co., Ltd. manages Nissan's investment in China together with the parent company. Dongfeng Motor Co., Ltd. is a joint-venture between Nissan and Dongfeng Motor Corporation. Under it, Dongfeng Nissan Passenger Vehicle Company mainly produces passenger vehicles, while Zhengzhou Nissan Automobile Co., Ltd. specializes in light commercial vehicles.
In 2014, Nissan sold 1.22 million vehicles in China, including imported, passenger and light commercial vehicles.
About Dongfeng Nissan Passenger Vehicle Company
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.