NEW DELHI – Building up to its fifth anniversary celebration in India, Datsun launched #MorePower2You – a campaign that brings alive the inspiring stories of real Datsun redi-GO owners.
Through this initiative, the brand aims to recognize and celebrate the bold choices Datsun redi-GO owners have made to realize their dreams across different walks of life.
"Bold and fearless, passionate and self-driven is what defines Datsun and its owners,' said Jerome Saigot, managing director, Nissan Motor India Pvt. Ltd. "#MorePower2You is a celebration of bold expressions, passion and the unconventional paths redi-GO owners have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit."
A three-part series made up of 2-minute films of Datsun owners across the country showcases the obstacles they have overcome to achieve their dreams, and how their Datsun redi-GO cars have been an integral part of this journey. Based on a digital platform, the campaign will feature a series of social activations and innovative storytelling under the hashtag #MorePower2You.
About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means "lightning-fast" in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all." The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the "son of DAT" – Datson – which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.
Contact
Ankita Lal
Nissan Motor India Pvt. Ltd.
ankita.lal@email.nissan.in
Raheel Zahedi/Prachi Kaushik
Edelman India
7678491614/8376958206
raheel.zahedi@edelman.com/prachi.kaushik@edelman.com
For more info about Datsun India, visit DatsunNews.com. Find out more about Datsun in India on the Datsun India website, YouTube, Twitter and Facebook channels.