LONDON – Infiniti announced today a partnership with the Michelin Guide, the world's most renowned guide of quality in hotels and restaurants.
For the first time since the Michelin Guide started in the UK back in 2011, the unveiling of the new Michelin-Starred restaurants for Great Britain and Ireland took place at an actual launch event. Infiniti used the event in London to introduce the new Infiniti Q60 – a powerfully elegant new sports coupé. The Q60 will underscore Infiniti's ambition to be a leader in the sports coupé class and is being showcased at the Paris Motor Show in October.
Infiniti also supported the awards ceremony by chauffeuring the top chefs and celebrities to and from the venue in Infiniti style.
"These awards are seen as one of the most important dates in the culinary year," said Christophe Bouiller Infiniti marketing director for Europe, Middle East and Africa. "Infiniti is proud to honor the chefs recognized by these most prestigious Michelin accolades. Their passion for innovation, creativity and tenacity are the hallmarks of entrepreneurs. These are the same characteristics we ourselves identify as being at the heart of great automotive design."
The launch of the Michelin Guide Great Britain and Ireland 2017 in partnership with Infiniti took place at the Institute of Engineering and Technology, Savoy Place, London.
About Infiniti
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. Infiniti plans to also expand manufacturing into Mexico by 2017.
Infiniti design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
Infiniti is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at http://www.INFINITI.com/. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.
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Contact
For Infiniti Communications, contact:
Terry Steeden
Manager – Media and PR Communications
Infiniti UK
Infiniti North Europe
Phone: +44 (0) 1923 899153
Mobile: +44 (0) 7796938516
Email: terry.steeden@infiniti.eu