DUBAI, UAE – For the third year in a row, Infiniti, one of the fastest growing premium automotive brands in the Middle East, was the sole automotive partner for the Arab Luxury World conference in 2016.
In addition to their tactical partnership, the event also featured the participation of key Infiniti executives speaking on various trends and industry topics in the region.
#InfinitiME executive participating at the #arabluxuryworld16 panel session about Arab Millennials and Luxury pic.twitter.com/wVUoPSIgoY
— Infiniti Middle East (@InfinitiME) June 2, 2016
Headlining the opening panel on the first day was Juergen Schmitz, managing director, Infiniti Middle East. Discussing his views during the opening panel on "The New Norm," which seeks to identify how the luxury landscape in the region is changing. Schmitz and his esteemed panelists focused on specifics that included market trends, sector outlooks and areas of opportunity.
Facebook Live Session on "The New Norm"
The second panel on the day was on "Digital Strategy," a hot topic in lieu of the constant changes in the regional media landscape and how brands successfully deploy the use of digital within their business. Francesca Ciaudano, deputy GM, Marketing and Public Relations, shared her thoughts on how digital has transformed the manner in which brands engage with customers. What was also highlighted is the importance of having a multi-platform approach to digital engagement as well as the various tools to measure and deliver a strong ROI.
Facebook Live Session on "Digital Strategy"
The second day featured Karsten Jankowski, senior manager, Marketing, who participated in a session on "Millenials" seeking to identify how luxury brands need to approach marketing to them. Key insights shared were how brands need to have a more focused approach in terms of their strategy, while also paying special attention to adding emotional and aspirational value to millennial focused campaigns in order to be more effective.
Held on an annual basis, Arab Luxury World was a two-day conference by Mediaquest that brought together over 600 high-profile individuals from across the luxury industry including manufacturers, retailers, distributors, financial sector players and fashion designers – in addition to decision makers and consumers from the region and beyond. The exclusive event took place from June 1 to 2 at The Westin Mina Seyahi in Dubai, UAE.
Want to know how others perceive you? Visit #Infiniti Mirror Mirror at #arabluxuryworld16 to find out #DriveEveryYou pic.twitter.com/FpOtA0Do1Q
— Infiniti Middle East (@InfinitiME) June 2, 2016
One ride combines what professionals of #arabluxuryworld16 have in common. #DriveEveryYou with #Infiniti #QX60 pic.twitter.com/NXO8eLx8FM
— Infiniti Middle East (@InfinitiME) June 2, 2016
About Infiniti
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. Infiniti plans to also expand manufacturing into Mexico by 2017.
Infiniti design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
Infiniti is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about Infiniti and its industry leading technologies can be found at www.infiniti.com. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.
# # #
Contact
Karin Zhang
Director, Corporate and Internal Communications
Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0195
Mobile: +852 9542 1701
Email: karin.zhang@infiniti.com