ROSSLYN, South Africa – This year has been fantastic for Nissan in Africa. After recording a leading 32.8% market share in Ghana, Nissan signed a memorandum of understanding with the Ghanaian government to study how to unlock the full potential of the country's automotive sector.
"Nissan is the most popular auto brand in Ghana because the quality of our products and services has won the trust of our customers," said Jim Dando, Nissan Group of Africa head of sales and operations. "We want to build on our leadership by supporting the government to create the environment for a successful automotive manufacturing industry in the country. Building vehicles in Ghana will enable us to further improve the products and services we offer to our customers here and will have significant, long-term benefits for the economy in terms of jobs and growth."
Nissan was the first mover in Nigeria too, when it set up an assembly plant in 2013. The signing of the MoU was followed by the announcement of three regional hubs: West Africa, East Africa and Central Africa – each with its own regional general manager.
"We are committed to Africa," said Dando. "This commitment is underpinned by the deep realization that you cannot have one solution for an entire continent of 54 different countries, but rather need to get as close as possible to your customers and your distributors. Positioning our offices in Accra, Ghana, and Nairobi, Kenya for West and East Africa underpins exactly that philosophy – bolstered by the appointment of senior, autonomous managers to run these operations. They blend the best of local with Nissan's global benchmark intelligent mobility solutions. Customers are at the heart of our business. We need to serve their needs, not impose products upon them."
Read the complete release here.
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Contact
Nthabiseng Motsepe
Mobile: +27 83 654 8763
nthabisengm@nissan.co.za
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Get more information about Nissan in Africa here.