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Nissan grabs the imagination of Millennials in Bangkok

Nissan suggests future of mobility is electric, connected and autonomous at the Blognone Tomorrow Conference
Nissan grabs imagination of millennials at Blognone Tomorrow Co

BANGKOK, Thailand – Nissan impressed participants at the Blognone Tomorrow conference in Bangkok with its vision on the future of automotive lifestyle.

At the recent event in Bangkok, Nissan showcased technological advancements under Nissan Intelligent Mobility – Intelligent Power, Intelligent Driving and Intelligent Integration – to its growing millennial audience. Nissan Intelligent Mobility is not about removing humans from the driving experience. Instead, it's about building a better future for Nissan customers where cars are their partners, and where drivers are more confident and more connected.

These aren't the promises of a distant future — they're happening right now. According to Vincent Wijnen, senior vice president for Nissan Asia and Oceania, Nissan understands Millennials expect to be connected whether they are driving or riding as passengers in cars.

"By 2020, 40% of new car buyers will become Millennials," said Wijnen. "These digital natives want internet connectivity 24 hours a day, seven days a week. Cars are more than vehicles to help us move them from A to B; they are an extension of our lifestyles. Nissan is committed to providing consumers an enjoyable, safe and sustainable driving experience through our Nissan Intelligent Mobility vision. This starts with electrification."

Giving a glimpse into the further future, Wijnen also demonstrated Nissan's Brain-to-Vehicle technology, a world's first AI-powered system that allows the human brain to interact with the vehicle. The technology is currently being developed to enhance autonomous driving and was shown at the Consumer Electronics Show in Las Vegas earlier this year.

 

Nissan unveiled research that will enable vehicles to interpret signals from the driver's brain, redefining how people interact with their cars.

Read the complete release here.

Contact

Kamolchanok Charoenjindarat
Nissan Motor (Thailand) Co., Ltd. - Communications Department
Tel: +66 (0) 2339 3400 Ext. 4113-4114 / Fax: +66 (0) 2253 1022
http://www.nissan.co.th

Paphada Tuanghirunvimon
TQPR (Thailand) Co., Ltd.- Senior Consultant
Tel: +66 (0) 2260 5820 Ext. 113
tuang@tqpr.com

For more information about Nissan Motor Co., Ltd.'s products, services and our commitment to sustainable mobility, visit Nissan-Global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube.

Get more information about Nissan in the Asia and Oceania region here.