RIO DE JANEIRO, Brazil – In Brazil this week, the Nissan Kicks played a critical role in the Wings For Life World Run, the world's largest street race that aims to fund research into a cure for spinal cord injury. The event occurred simultaneously in 24 cities around the world on May 7, and the new Nissan's global crossover was the "catcher car" at the Brazilian edition. In Latin America, Wings For Life World Run took place in other two cities: Santiago (Chile) and Guadalajara (Mexico).
As a catcher car, Nissan Kicks was "responsible" for pointing out the race winners. Wings For Life World Run has a different dynamic than most regular races: There's no finish line. The catcher car leaves 30 minutes after the runners start and begins its pursuit of the participants. Each person that the car exceeds has their distance recorded and is out of the race. The last one caught by Kicks wins the race. An extension of Nissan´s Intelligent Mobility, Kicks was equipped with special sensors able to catch the runners and score their distances accurately.
Near the starting line of the run, Nissan displayed its entire line up in Brazil. Nissan March, Versa, Sentra, Kicks and New Frontier were also available for test drive.
In the cadence of Nissan Kicks
The official start of the Wings For Life World Run was at 8 a.m. official Brasília time. Half an hour later, the Nissan Kicks started and continued at exactly 15km/h. An hour later, the pace increased to 17 km/h and continued on the crescent. At 1:30 p.m., the crossover speed was 35 km/h until the last runner was reached.
Nissan Kicks
Nissan Kicks is a stylish crossover built for busy city-dwellers to tackle the intensity of the urban jungle. It is one of the first models of the Japanese brand to apply the concept of "Intelligent Mobility," with a combination of performance and fuel economy as a result of advanced engineering and manufacturing processes and inclusion of innovative technology.
The Nissan Kicks translates this concept with a number of features, such as a modern powertrain, latest generation Xtronic CVT transmission, and lowest-in-class weight, in addition to an aerodynamic design that improves efficiency. Packed with safety technology, the Nissan Kicks offers the 360-degree view camera, Moving Object Detection (MOD), Chassis Dynamic Control, Active Trace Control, Active Ride Control, and Active Engine Braking, on top-of-the-range versions.
Global sales of Nissan Kicks was launch in Brazil, followed by Latin American countries. Nissan Kicks will also be introduced in more than 80 global markets.
The Nissan Kicks is a sales success in Brazil and in the region, having received a number of accolades. In the Latin American region, it was named "2017 SUV of the Year" by FIPA (Inter-American Federation of Automotive Journalists), as well as Americar's "Best Crossover / SUV in Latin America." In Brazil, it was recognized by L'Auto Preferita as "Best Compact SUV," in addition to by Top Car TV as "Best Imported SUV," it was also named "The Best" and "The Best SUV of the Year" by Car and Driver.
Com toda sua tecnologia, o Nissan Kicks está na #WingsForLife como #CatcherCar! Não deixe ele te alcançar! #WingsForLifeWorldRun #WorldRun pic.twitter.com/TsxCaoPEo1
— Nissan Brasil (@Nissan_Oficial) May 7, 2017
E começou a Wings For Life 2017! O #NissanKicks vem logo atrás para incentivar os atletas a correr cada vez mais longe. Boa sorte a todos! pic.twitter.com/jE8ux3c67c
— Nissan Brasil (@Nissan_Oficial) May 7, 2017
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Contact
Michael Figueredo / Corporate Communication
Michael.figueredo@nissan.com.br / +5521 2134-9210
Ana Genaro / Corporate Communication
Ana.genaro@nissan.com.br / +5521 2134-9194
Mila Poli / Corporate Communication Manager
Mila.poli@nissan.com.br / +5521 2134-9009
Rogério Louro / Corporate Communications Director
Rogerio.louro@nissan.com.br / +5521 2134-9192
For more information about Nissan Motor Co., Ltd.’s products, services and our commitment to sustainable mobility, visit Nissan-Global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube.