Kuala Lumpur, Malaysia - Infiniti, the luxury automotive brand from Japan, has made Malaysia its second market in ASEAN with its official inauguration of a dedicated showroom and the premier release of four performance models, recently.
The introduction of Infiniti to Malaysia follows launches in Western Europe, select South American and Asia Pacific markets.
Currently sold in 36 countries, and ranked the fastest growing import luxury brand in the United States in 2010, Infiniti's entry into Malaysia is part of the brand's global expansion drive over the next two years.
The premier release of four performance models in Malaysia includes the FX37 performance SUV, the EX37 performance crossover, the M37 performance sedan, and the G37 Sports Coupe.
Retailed through the Infiniti Center by Inspired Motor Sdn Bhd, a joint venture between Auto Dunia Sdn Bhd and Edaran Tan Chong Motor, the 8000 sq ft IREDI (Infiniti Retail Environment Design Initiative) showroom located in the heart of the capital's Golden Triangle promises innovative service and a total ownership experience.
"Demand for luxury cars has been expanding rapidly in Southeast Asia in recent years. This is reflected in the growing number of upwardly mobile consumers in the region following several years of very strong economic growth. In a growing automotive market like Malaysia where a strong demand for premium cars is on the rise, Infiniti delivers a unique proposition of vehicles with distinctive design, high performance drivability, and progressive luxury," said Mr Toru Saito, Infiniti's Corporate Vice President.
Mr Saito said that "The arrival of Infiniti in Malaysia comes at a time when the luxury automotive market is experiencing positive growth. With a 40% increase in the luxury car market last year, we are excited to be in a position to offer luxury car buyers in Malaysia a distinctive brand that epitomizes luxury performance. Our plan in Malaysia is to capture five percent of local luxury car market in the next five years by progressively introducing new models in new segments and more Infiniti Centers in key market locations throughout the country".
The Infiniti offers a unique experience for those who seek the ultimate in luxury motoring. Every detail of Infiniti is anchored by a fidelity to Japanese tradition for preciseness and inspired by artisanry.
Describing this underlying principle in the concept of Infiniti as 'Inspired Performance', Mr Saito concluded by saying that "The spirit of craftsmanship and innovation embodied in Infiniti is driven not only by a Japanese sense of reverence and perfection, but also mirrors the tastes of our clientele who are uncompromising in their pursuit of the very best in life".
On the branding and partnership front, the recent appointment of Formula One champion, Sebastian Vettel as Infiniti's first ever global brand ambassador and partnership with Red Bull racing reinforces the brand's passion and dedication to performance and technology.
Infiniti's global collaborations with the finest luxury brands such as Louis Vuitton, Bell & Ross and Cirque du Soleil has also played a pivotal role in accentuating the brand's association with haute culture and luxury.
The Infiniti Center is located at Chulan Square, 92 Jalan Raja Chulan, 50200 Kuala Lumpur and is open daily from 10.00am to 9.00pm. For more information about Infiniti call, 603 2142 3332 or visit www.infiniti.com.my.
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The Infiniti Range
INFINITI FX
The Infiniti FX was designed to outrun the conventional concept of the luxury performance crossover. Its sports-car-inspired architecture, visionary styling and progressive technologies break the mold of expectation. Powered by a 320 hp, 3.7-liter V6, its athletic character is enhanced by a performance chassis, Intelligent All-Wheel Drive and fast-ratio steering designed to deliver a depth of exhilaration unmatched in any other crossover.
Top speed of 235km/h. 0-100km/h in 6.8 seconds. Fuel consumption of 9.9km/l. (Combined)
INFINITI M
Revel in the thrill of human inspiration-powerfully, luxuriously realized. Every time you sit behind the wheel of the Infiniti M, you'll experience exhilaration as a potent, desirable and eternally new emotion. You'll find it in the passion we polish into every curve and stitch into every seam, immersing you in comfort and sophistication. You'll feel it in the power of the 320 hp, 3.7-liter V6. Progressive in nature, the Infiniti M is uniquely meaningful to those who drive it.
Top speed of 250km/h. 0-100km/h in 6.2 seconds. Fuel consumption of 11.8km/l. (Combined)
INFINITI EX
Poised with an intimately tailored interior and technologies engineered to intuit your needs, the Infiniti EX is designed to be the ultimate expression of you, the individual. Every thoughtful detail, from the leather seats to the available built-in driver's seat coat hanger, seems to have you in mind even before you enter the vehicle. And even then, the EX welcomes your arrival with warm light that illuminates as you approach. An impressive 320 hp, 3.7-liter V6 engine delivers energizing performance. With a stylishly sleek, coupe-like exterior attracting all the right kind of attention, your EX won't be the only one seeking a closer connection with you.
Top speed of 240km/h. 0-100km/h in 6.4 seconds. Fuel consumption of 10.6km/l. (Combined)
INFINITI G COUPE
The G Coupe transforms performance into exhilaration and styling into an intense, magnetic attraction. Beyond alluring, its design pulses with exciting energy that is released by engineering that places it among the best performing coupes in the world. Acceleration comes from the 320 hp, 3.7-litre V6 engine that is designed to deliver an effortless rush. The energy found under the hood is expressed in the sculpted body lines that flow with equal parts elegance and enticement. Equally captivating is a refined interior, expressively sophisticated.
Top speed of 250km/h. 0-100km/h in 5.9 seconds. Fuel consumption of 11.4km/l. (Combined)
About Infiniti
The Infiniti brand was first introduced in 1989 in the United States, and its name was chosen to communicate that, with Infiniti, customers could experience infinitely more performance, design and premium customer service.
Infiniti's global footprint expanded into Canada in 1990, the Middle East in 1996, Taiwan in 1997, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centers opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 Infiniti launched in Western and Central Europe which has added 19 additional markets to date. By 2013, Infiniti will enter 25 more new markets worldwide.
Infiniti, the luxury automotive brand from Japan, reflects its brand promise of "Inspired Performance" with a model line up of sedans, coupes, SUVs, and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership.
On February 28, 2011, Infiniti announced a marketing agreement with Formula One World Champion, Red Bull Racing, covering the 2011 and 2012 F1 seasons. Leveraging the cooperative power of the Alliance, a unique triumvirate has been created with Red Bull Racing, focused on high profile marketing and technical activities around F1.
For more information, visit www.infiniti.com
About Inspired Motor Sdn Bhd
Inspired Motor is a joint venture company between Edaran Tan Chong Motor and Auto Dunia Sdn Bhd. Inspired Motor is responsible for the retailing of Infiniti vehicles whilst Auto Dunia is the franchise holder.