YOKOHAMA, Japan (December 9, 2011) - Nissan Motor Co., Ltd. announced today that it has launched an all-new corporate brand channel, Nissan Newsroom, on YouTube.
Nissan Newsroom was established as a means for Nissan to strengthen its brand communication using video news from around the world. In addition to videos that are streamed from the Nissan Global Media Center (a new organization established within Nissan at its headquarters in April 2011), the channel also connects visitors to other Nissan brand channels already set up in various countries around the world. To engage with people effectively in today's digital ecosphere, video news clips and related video content have become essential tools in Nissan's brand communication strategy. Going forward, Nissan Newsroom will be showcasing anything and everything about Nissan directly to viewers through videos about its employees, products, technologies and brands.
Main Features and Functions
For its official YouTube channel, Nissan Newsroom uses a proprietary system called "custom gadgets", which enables the following functions:
- Sorts the videos registered within the brand channel by language and category
- Maintains color design combinations that are consistent with Nissan's official website and provides links to Nissan's social media sites
- Features unique navigation settings, such as displaying related videos to encourage visitors to watch more news about Nissan
- Provides links to other Nissan brand channels already set up in various countries around the world
Special Campaign Commemorating the Launch of the Nissan Newsroom
In commemoration of its launch, for a limited time the Nissan Newsroom will showcase never-before-seen car racing footage of the GT-R and Skyline, which have won numerous motorsports titles over the years.
Nissan Motor Co., Ltd.'s inroads into social media began with Twitter* in October 2009 and Facebook** in January 2011. Nissan's brand channel on YouTube will be used together with Twitter and Facebook as tools to directly convey and broaden understanding of the company's brands, products and technologies among its customers.
- * Nissan Global Twitter: http://twitter.com/nissan_global
- ** Nissan Global Facebook: http://www.facebook.com/NissanMotor
Nissan Newsroom Brand Channel on YouTube
http://www.youtube.com/nissannewsroom
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