PARIS – Nissan's toughest pickup has turned volunteer in a new film to mark World Oceans Day 2018 this Friday (June 8) and celebrate community heroes tackling beach plastic pollution.
The film sees the Navara OFF-ROADER AT32 join a campaigning dad-and-daughter team to help them take on their most challenging beach plastic cleanup.
More than eight million tons of plastic end up in the world's oceans every year* with devastating consequences for marine wildlife, fisheries and tourism.
This summer Nissan is inviting community groups across Europe to nominate tough-to-reach locations with Navara pickups ready to respond. And it is also encouraging its European employees to use its own volunteering program, Days for Change, to join local beach cleaning projects where appropriate.
The project was inspired by a social media plea for support from Beach Guardian, a community group founded by marine biology student Emily Stevenson and her father Rob.
They were clearing plastic from beaches close to their home, but struggling to reach remote locations or take on tough tasks with their family car.
Nissan offered the new Navara OFF-ROADER AT32, which can be fitted with a snorkel and is designed for the most extreme landscapes. It helped Beach Guardian reach over rocky terrain and remove debris like plastic nets deeply embedded in the sand.
Related:
How to carry out a beach clean
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"The Navara OFF-ROADER AT32 is the perfect partner for Beach Guardian," said Ken Ramirez, senior vice president, sales and marketing, Nissan Europe. "Designed to take on the most challenging conditions like wet sand and rocks, and with a snorkel that allows it to better drive through water, it's ideal to support their work on remote beaches. Community heroes like Emily and Rob, who give their own time to try to make a difference, are an inspiration to us all."
Beach Guardian is the brainchild of Emily, 21, and Rob, 50. The pair has been collecting waste from beaches in Cornwall, UK for 10 years. They decided to set up the community group after realizing the plastic problem was getting worse and could only be tackled by an army of local volunteers.
"The beaches people visit -where they enjoy ice-creams and watch their kids build sandcastles -are just one view of the issue," said Rob Stevenson. "There are many more remote and unseen parts of the coastline that volunteers either struggle to reach, or need something to move larger items. Normally we're using just our own family cars or DIY tools. Without help from Nissan and the Navara OFF-ROADER AT32, we could never have released the old nets buried in the sand dunes for years."
Contact
Richard Yarrow
Manager -Product Communications
richard.yarrow@nissan.co.uk
Phone: +44 (0)7966 507759
Steve McLennan
General Manager - Product Communications
Steve.McLennan@nissan.co.uk
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