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Nissan Sponsors Exhibition at Hiratsuka Museum of Art: 'Car Design History - NISSAN Passion and Beauty of Function'

Nissan Sponsors Exhibition at Hiratsuka Museum of Art: 'Car Design History - NISSAN Passion and Beauty of Function'

YOKOHAMA (Sept. 10, 2009) ─ Nissan Motor Co., Ltd. today announced it will be a sponsor of Car Design History - NISSAN Passion and Beauty of Function, an exhibition at the Hiratsuka Museum of Art. Scheduled Saturday, Oct. 3 through Sunday, Nov. 29, the exhibit is the first of its kind held in a public museum in Japan.

Key visual for "Car Design History"

The exhibition traces the history of car design in Japan and gives a glimpse into the future of automotive design, with illustrative examples from Nissan's history. Inside the exhibition room, transitions of sketch technique and manufacturing processes of scale and clay models are illustrated through sketches, pictures and tools of the trade. An exploration of mid-size sedans, sports sedans and sports cars, with studies of the Nissan Bluebird, Fairlady and Skyline, helps show how design has changed through the years.

Six Nissan vehicles are showcased in the exhibition. Among them are cars which have played pivotal roles in the company's history, including the Datsun 113 (1955), Sunny B10 (1966), Skyline C10 (1968) and the first-generation 240Z (Fairlady Z in Japan) S30 (1969). In addition, PIVO and PIVO 2, two concept cars shown at Tokyo Motor Show, which show the possibilities for vehicles of the future are part of Car Design History - NISSAN Passion and Beauty of Function.

The eight-week exhibit also will include several special events. On Saturday, Oct. 3, Shiro Nakamura, senior vice president and chief creative officer for Nissan Motor Co., Ltd., will speak about the "History and Future of Car Design." The presentation will be from 13:30 to 15:00 in the Museum Hall.

On two Saturdays, Oct. 10 and 24, Nissan will host the Design Waku-Waku Studio, a sketching experience. Two sessions will be held each of the Saturdays from 10:00 to 12:00 and 13:30 to 15:30. The program can accommodate 24 elementary and junior high school students in each session. An application is required.*

Car Design History is cosponsored with Toshiba Corporation, CAR STYLING Publishing Company and O-Design Collection, with additional support from Kanagawa Chuo Kotsu Co., Ltd., a local transportation company.

Car Design History - NISSAN Passion and Beauty of Function
Hiratsuka Museum of Art
- Schedule -
Dates Saturday, Oct. 3 through Sunday, Nov. 29, 2009
Museum is closed Monday, excepting weeks of Oct. 12 and Nov. 23 (closed Tuesday instead of Monday those weeks)
Hours 9:30 to 17:00
(admission permitted until 30 minutes before closing)
Admission cost Adults: 800 yen
High school and college/university students: 500 yen
More information http://www.city.hiratsuka.kanagawa.jp/art-muse/info6.htm
Other special events

Make Your Own Car!
A clay modeling experience
Saturdays, Nov. 14 and 21, 10:00 to 12:30 or 13:30 to 16:00
Program for elementary and junior high school students.
Each session can accommodate 18 students.
* Application required.

Gallery Talk with the Curator
Saturdays, Oct. 17 and 31 and Nov. 28,
14:00 to15:30
No application needed, but admission tickets required.

* For application information, please refer to the official Web site (Japanese only):
http://www.city.hiratsuka.kanagawa.jp/art-muse/educa1.htm

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