Tokyo (Oct. 2, 2007) -- Nissan Motor Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo, President and CEO: Carlos Ghosn) will actively participate in CEATEC JAPAN 2007 to be held at the Makuhari Messe (Mihama-ku, Chiba) from October 2 - 6th. Nissan is also the official sponsor of the CEATEC JAPAN press center. CEATEC JAPAN (Combined Exhibition of Advanced Technologies - Providing Image, Information and Communications) is an annual expo showcasing cutting-edge electronic and information technologies with international participation.
Nissan's main themes at the expo will focus on safety and environment. In addition, the new Skyline Coupe, launched on October 2nd, will be available for test drives to visitors at the expo.
Nissan's activities at CEATEC JAPAN 2007 include the following:
1. Keynote Speech
Nissan's executive vice president for R&D, Mitsuhiko Yamashita, will be the guest keynote speaker on the topic: "Innovations in Electronics for Automotive Technology".
Time: 11:30 to 12:15
Venue:Convention Hall AB, 2 Fl. International Conference Hall
2. ITS Media Briefing
Nissan will host a media briefing to provide a progress report of its SKY project (*1), an Intelligent Transportation System (ITS) project (*2) being piloted in Yokohama. The project, involving 2,000 Yokohama citizens, aims to promote road safety by integrating technological advancements in traffic infrastructure with telematics (via cellular phones) utilizing data collected from a high-density probe traffic information system (*3).
The SKY project demonstrates how the system can help circumvent "blind spot hazards" e.g. a head-on collision at an intersection. The system can also help ease traffic congestion by calculating the shortest route to a destination based on the high-density traffic information received. Nissan will share the results from the on-going SKY project and its recommendations for future application of the system.
Minoru Shinohara, senior vice president of advanced technologies, will also speak on "Eco-driving Advice" (*4), an industry first service offering, introduced in January 2007.
Time: 2:00 to 3:30
Venue: Press Center, 2 Fl. International Conference Hall
3. Nissan Exhibition Booth (Booth B92 in West Hall No.1)
Showcasing Nissan's latest ITS and electronic technologies, with a strong focus on safety and environment.
Safety
Nissan will feature its "Around View Monitor" and "Distance Control Assist (Intelligent Pedal)" safety technologies. Nissan has developed its safety technologies on the Safety Shield concept that defines "a vehicle that helps protect people".
Environment
Under the Nissan Green Program 2010, Nissan is committed to offer advanced technology and products to help make real-world reductions in CO2 emissions, clean emissions to preserve the air, water, and soil, and recycle resources. Such technologies include improvements in engine performance and transmission, and alternative powertrains including hybrids, electric vehicles and fuel cell vehicles. Nissan is also engaged in driver education to promote greater awareness in eco-driving through its "eco-drive advice" service.
Enjoyable Drive
Nissan's products incorporate friendly technologies to create an enjoyable driving environment such as real-time navigation system that enables on-board web-access to the latest recreational and entertainment information.
4. Automotive Conference
The "Telematics 2.0: IT-Powered Automotives Today" conference will focus on Nissan's proprietary navigation system - CARWINGS - the country's first telematics service launched in March of 2002. With rapid developments in global telematics, the session will explore the impact of IT breakthroughs and the expansion of web-enabled vehicles. Tsuguo Nobe, senior manager of the CARWINGS Program, will address how the fusion of Web 2.0 and telematics is changing the scope of auto-IT-electronics today.
Time: 4:00 to 5:00
Venue: Conference Room 301, International Conference Hall
5. Test-Drives
Member of the media will have the opportunity to experience Nissan's Around View Monitor, scheduled for release in fall, and Distance Control Assistant (Intelligent Pedal) to be released this winter. These technologies complement the ITS-enabled safety systems employing cellular communications to mitigate pedestrian-vehicle accidents*5.
Visitors to the expo can test drive Nissan's latest navigation service - Fastest Route Search - which can calculate the shortest route to a destination using probe information transmitted from vehicles; and the CARWINGS' Operator Service, a system that allows users to establish destination points while the vehicle is in operation via the operator's remote control function.
Venue: Press Test-Drives (Registration: Press Center, 2 Fl. International Conference Hall)
Date: Thursday - Saturday, October 4th to 6th, 2007
Venue: Public Audience Test-Drives (Registration: Automotive Pavilion Hall 4)
CEATEC JAPAN 2007
* Press Days: October 2nd to 3rd, 2007
Venue: Makuhari Messe (2-1, Nakase, Mihama-ku, Chiba)
Sponsors: The CEATEC JAPAN Organizing Committee,
Electronics and Information Technology Industries Association,
Communications and Information Network Association of Japan,
Computer Software Association of Japan
Admission: Advance registration: No admission fee
Same-day registration: Public ¥1,000, Students ¥500
* Student groups of 20 or more and children are admitted free of charge.
(*1) | SKY Project: SKY is an abbreviation of Start ITS from Kanagawa, Yokohama. This project is a collaboration between Nissan Motor Co., Ltd., NTT DoCoMo, Inc., Matsushita Electrical Industrial Co., Ltd. and Xanavi Informatics Corporation. |
(*2) | Intelligent Transport Systems: An advanced information system connecting people, vehicles and traffic infrastructure that can contribute to help improve road safety. |
(*3) | Information on the vehicle's location and velocity is transmitted via cellular phone communications. |
(*4) | A website service that posts monthly ranking of average fuel consumption based on vehicle information transmitted to the CARWINGS Center, and weekly eco-driving tips, to promote eco-driving habits. |
(*5) | A cellular phone-enabled system to help mitigate vehicle-pedestrian accidents at blind spots. The system employs cellular communications between pedestrians and drivers to enable the driver to receive an alert on an unseen pedestrian. Since April 2007, validation experiments have been conducted in cooperation with NTT DoCoMo, Inc. |
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