MIAMI – When tragedy strikes, a TITAN responds. Few live this better than the American Red Cross. So as part of the Calling All TITANs campaign, Nissan and the Red Cross collaborated to create the Ultimate Service TITAN, a mobile command center and first aid unit armed with supplies needed to help conquer the elements in the face of disaster.
The one-of-a-kind service vehicle debuted to a group of media today at the Miami Beach Fire Department. It will be on display at the Miami Auto Show through Oct. 13 and then officially donated to the Red Cross in South Florida, where it will be utilized to assist first responders during critical times of need.
"As we've seen time and time again, unfortunately it's not a matter of 'if' disaster will strike, it is 'when,'" said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. "And when it does, the American Red Cross and its volunteers have proven to be dependable – just like the TITAN and our consumers. We hope this Ultimate Service TITAN, created in lockstep with the specific needs of the American Red Cross, will help them continue to be a great example of how a TITAN of the Community can truly make a difference."
The needs of rescue and recovery workers vary widely and the Ultimate Service TITAN is prepared with the following amenities:
- With a desk, solar power generator and a built-in Wi-Fi hotspot, the Ultimate Service TITAN is a perfect mobile command center for volunteers.
- Equipped with a bed and first aid kit, the vehicle allows first responders to provide on-site care to those injured in an emergency.
- A built-in refrigerator and the vehicle's rugged-terrain capability allows the Ultimate Service TITAN to serve as a blood-supply delivery vehicle that can transport blood to hospitals in need.
- For rescue and relief workers, the Ultimate Service TITAN can serve as a place to find shelter, food and a much-needed place to rest between shifts, thanks to the temperature-controlled box that features a resting area, stove, microwave, sink and refrigerator.
- In conjunction with Red Cross Blood Drive efforts, the Ultimate Service TITAN could also serve as a place to give or collect blood donations from the field.
Read the complete release here.
Watch the American Red Cross LIVE reveal of the #UltimateTITAN #CallingAllTITANS with Wendy Orthman.
Contact
Wendy Orthman
Senior Manager, Truck & Brand Communications
313-971-4933
Wendy.Orthman@Nissan-usa.com
Kevin Raftery
Nissan Truck, SUV & Outdoor Communications
615-981-9870
Kevin.Raftery@nissan-usa.com
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