CUIABÁ, Mato Grosso, Brazil – A convoy of journalists driving 15 Nissan Frontiers recently completed the Mato Grosso leg of "Nissan expedition: on the search for Brazilian origins" with a visit to Chapada dos Guimarães National Park.
After covering 900 km in the state of Mato Grosso, the adventurers started the day with a visit to Véu da Noiva (Bridal Veil), an 86-meter-tall waterfall formed by Coxipozinho Creek. It is surrounded by sandstone cliffs forming the shape of a horseshoe where red-and-green macaws nest and marvel visitors as they fly past the waterfall.
The convoy also visited the local headquarters of Chico Mendes Institute for Biodiversity Conservation (ICMBIO), the Ministry of Environment's administrative arm in Brazil. The journalists learned about Brazil's national parks and archaeological sites managed by the Institute. Nissan Brazil took the opportunity to donate new audiovisual equipment to ICMBIO, which will be used by conservation officers and park rangers during courses and lectures given to archaeologists, conservationists, students and visitors.
The adventurers then headed for Cidade da Pedra (Stone City), one of the most stunning spots in Chapada dos Guimarães. Up to 350 meters in height, its dramatic cliffs sculpted by wind and rain provide an unforgettable panorama. Resembling the ruins of a city, the rock formations were named City of Stone, in Portuguese. The headwaters of Claro and Mutuca streams rise in the region that is home to the red-and-green macaw (Ara chloropterus).
"Nissan Expedition: on the search for Brazilian origins"
The expedition has already visited archaeological sites in the Brazilian states of Minas Gerais and Piauí in the second half of 2017. The concept of the project follows Nissan's commitment to being closer to Brazilian consumers by using its products for the benefit of the country. Nissan Expedition aims at contributing to enhance scientific research of the country's material culture by disseminating its large collection of rock art sites, which are sometimes better known abroad than in Brazil.
Since start of operations of its Resende Industrial Complex in Rio de Janeiro state in 2014, Nissan is increasingly integrating into the local community and backing the country's cultural and social development. Nissan believes there are major milestones in the country's history that are not known by Brazilians – the same goes for those who work to protect its material culture. This is why Nissan has launched theme expeditions to take journalists and guests to discover Brazil's rich history.
Nissan Frontier
A 15-vehicle fleet of new Nissan Frontier trucks is taking the adventurers to every step of the trip. Beyond its modern, robust and revamped design, the core of Frontier's 12th gen – introduced in the domestic market in March 2017 – is a strengthened structure with a reinforced chassis that makes it four times more durable, while being lighter and more efficient. The full-length, fully boxed ladder frame with a double "C" structure design enhances rigidity and prevents damage from external forces. Sold in 33 Latin American countries, Nissan Frontier is one of the brand's best-selling models in the Region.
Contact
Alexandre Carvalho
Coordenador de Comunicação de Produto
Nissan do Brasil
11 4504-3214
alexandre.carvalho@nissan.com.br
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