TOKYO (Dec. 12, 2005)—Nissan Motor Co., Ltd., plans to open about 100 specialized light commercial vehicle shops at dealerships throughout Japan by the end of 2007 as part of its efforts to strengthen sales of such vehicles.
“Commercial vehicle buyers, whether business individuals or companies, have very specific requirements, including the need for reliable service throughout the life of their vehicle,” said Hiroshi Shimojo, general manager of marketing strategy at Nissan’s LCV business unit. “These new LCV shops, which will be staffed by specially-trained LCV sales people, will help strengthen our ability to better respond to their needs.”
Light commercial vehicles will be on display at the shops and will also be available for test driving. The shops, which will generally be established within existing passenger vehicle dealerships, will also have a repair and maintenance station for such vehicles.
Nissan has already opened a total of six light commercial vehicle shops at two dealerships, Kanagawa Nissan Motor Co., Ltd., and Nissan Prince Tokyo Sales Co., Ltd., on December 10.
The following logo, which was developed by Nissan, will be used in displays by the light commercial vehicle shops and in commercial vehicle advertisements.
Nissan has identified the light commercial vehicle business as one of four new growth areas for the company under its Nissan Value-Up three-year business plan, which started this fiscal year.
In fiscal year 2004, Nissan sold 312,000 light commercial vehicles worldwide, up 33% from the previous year. In Japan alone, Nissan sold 146,000 vehicles.
###