- Embodying the long heritage of Nissan, the new long wheelbase Teana VIP provides Chinese consumers with a new level of luxury.
- Nissan celebrates its 40th anniversary in China and continues to thrive in the market with its successful joint venture, Dongfeng Motor Co., Ltd. (DFL).
- Nissan delivers innovation and excitement for everyone in China through more than 20 vehicle displays at its 2,500m2 booth.
GUANGZHOU, China (November 21, 2013) -Nissan today unveiled Teana VIP, a long wheelbase version of the new-generation Teana series, together with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) at Auto Guangzhou 2013. Embodying the long heritage of Nissan, Teana VIP offers a new level of luxury for consumers in China.
Raising the bar in the Chinese luxury sedan segment
Building on the success of its predecessor, the new Teana VIP shows Nissan's command of the luxury sedan segment. The new model enjoys an extended wheelbase (2,900mm) and luxury features, such as a larger sunroof and a rear entertainment system with independent monitors and 13 speakers, making it an attractive choice for Chinese consumers who demand a truly high-end luxury sedan. The price of Teana VIP ranges from RMB 251,800 to RMB 299,800.
New Nissan Teana VIP
Nissan's 40th anniversary in China
Nissan has been celebrating its 40th anniversary in China throughout 2013. This year also marks the 20th anniversary of Zhengzhou Nissan Automobile Co., Ltd. (ZNA), Nissans light commercial vehicle base in China, and the 10th anniversary of Dongfeng Motor Co., Ltd. (DFL), Nissans successful joint venture in China.
In 1973, Nissan’s first vehicle, a Cedric, was imported to China, and the ensuing 40 years has seen the company expand its presence in the market and deepen its ties to the country. Today, China is a key market for Nissan, with sales expected to reach 1.27 million units this year.
To celebrate the 2013 memorial year and highlight the Cedric legacy in the new Teana VIP, Nissan will showcase a vintage Cedric, brought from the Nissan Heritage Collection in Japan, at Auto Guangzhou 2013.
“Many customers in China seek a truly high-end luxury sedan,” said Roel De-Vries, Nissan corporate vice president. “To respond to such needs, we developed a long wheelbase version of the new Teana, with the luxury and valued heritage that goes back 40 years to the Cedric, exclusively for the Chinese market.”
Venucia, DFL-PV’s local brand
In addition to Teana VIP, DFL-PV is showcasing the newly launched R50X, the multi-purpose crossover from Venucia. The Venucia R50X is designed to appeal to young people seeking freedom and enjoyment, but with excellent fuel efficiency in mind. Adding the model to the current line-up of D50 (sedan) and R50 (hatchback), sales of Venucia are expected to reach 100,000 units in 2013.
New Venucia R50X
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012.
Nissan delivers a comprehensive range of more than 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
DFL-PV is a business unit of Dongfeng Motor Co., Ltd. (DFL), Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, and the manufacture and distribution of passenger vehicles.
About Zhengzhou Nissan Automobile Co., Ltd. (ZNA)
Established in 1993, ZNA is one of the largest manufacturers of light commercial vehicles in China. ZNA became a group member of DFL in 2004. Through the Nissan and Dongfeng brands, ZNA markets five series and eight models.
###